Union’s Jono Griffith Edits ‘House of 2K’ - Starring Spike Lee - Ahead of NBA 2K26 Launch
Prettybird’s Calmatic directs this live action trailer for NBA 2K26
Just a few days ago, viewers were granted entry into the ‘House of 2K’ - a Live Action Trailer for NBA 2K26, the latest addition to the basketball simulation franchise developed by Visual Concepts. Directed by Calmatic of Prettybird, and edited by Jono Griffith of bicoastal Union, the :90 trailer stars the legendary Spike Lee taking players through the House of 2K, which chronicles the essence of the game of basketball from iconic moments.
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NBA 2K26 is launching on September 5 for PlayStation 4 (PS4), PlayStation 5 (PS5), Xbox One, Xbox Series X|S, Nintendo Switch, Nintendo Switch 2, and PC.
“The script was full of fun and big game swagger,” says Griffith, whose editorial credits include Super Bowl Ad Meter winners NFL “100 Year Game” (director: Peter Berg, agency: 72andSunny) and Kia “Hero’s ‘Journey” starring Melissa McCarthy (director: Matthijs van Heijningen, agency: David & Goliath). “Julia Johnson, Chris Rutkoski, and Rob Liggins from 2K know and love their game and it showed. Calmatic’s got his famous cinematic POV and sprinkled craft everywhere. DJ Premier found time to appear and score. And Spike effing Lee! Cool supernova!”
CREDITS
Client: 2K
Sr. Director, Global Creative: Chris Rutkowski
Producer, Live-Action & Field Production: Julia Johnson
Copywriter: Rob Liggins
SVP, Global Creative: Sami Thessman
VP, Marketing Strategy, NBA: Crystal MacKenzie
Sr. Director, Brand Marketing - NBA: Leah Barash
Sr. Director, Global Integrated Marketing - NBA: Dana Tarricone
Sr. Manager, Product Marketing - NBA: Andreas Westfield
Sr. Manager, Global Integrated Marketing - NBA: Alena Kleinbrodt
Sr. Director, Partnerships and Licensing: David Kelley
Sr. Manager, Music Licensing: Richie Menchavez
Sr. Manager, Global Licensing: Reilly Fellner
Production Company: Prettybird
Director: Calmatic
DP: Cory Bermester
CEO: Kerstin Emhoff
EP/VP: Suzanne Hargrove
Head of Production: Rachel Main
Line Producer: James Graves
Editorial: Union Editorial
Editor: Jono Griffth
Assistant Editor: Colin Davis
Executive Producer: Joe Ross
President/Managing Director: Michael Raimondi
Finishing/VFX: Noise
EP: Karen Anderson
Producer: Ishaa Kotecha
CD, VFX Supervisor: Alvin Cruz
CD, VFX Supervisor: Olly Caiden
Head of CG: Corinne DeOrsay
Previz Animator: Alex Moon
CG Modeller: Leo Chung
CG Modeller: Cesar Zambelli
CG Lighter: Ryan Kirkwood
CG Lighter: Lorena Cano Acosta
Compositor: Chung-Pu Hsaio
Compositor: Dave Ince
Compositor: Joe Censoplano
Color Correction: Company 3
Senior Colorist: Dave Hussey
Assistant Colorist: James Harmon
Producer: Jenny Roberts
Associate Producer: Beatriz Rodriguez
Post Audio House: Vaudeville Sound
Sound Design and Mix: Mike Regan
Audio Post Producer: Clarisse Guevarra
Director of Operations: Melissa Sonderegger
