Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
MJZ’s Fredrik Bond directs the spot from Conill Advertising, in which a boy gets one last chance to make the ‘Good List’
zWe may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London.
Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands.
Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll.
The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time.
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Credits:
Client: Toyota Motor North America, U.S.A., Inc.
Group Vice President, Marketing: Mike Tripp
Vice President, Vehicle Marketing and Communications: Dedra Delilli
General Manager, Vehicle Marketing and Communications: Sam Wintermyer
Senior Manager, Vehicle Marketing and Communications: Shawn Caso
Manager, Vehicle Marketing and Communications: Tye Cannon
Planner, Vehicle Marketing and Communications: Davina Hobbs
Spot Title: “Naughty List” - :60, :30
First Air Date: December 4, 2024
Advertising Agency: Conill Advertising
Chief Creative Officer: Veronica Elizondo
VP Executive Creative Director: Sebastian Garin
Creative Director: Alejandro Egozcue
Creative Director: Nicolas Soto
Art Director: Nicolas Mardones
Art Director: Dani Hernandez
Copywriter: Marcela Moreno
Associate Resources Director: Nora Puig de la Bellacasa
VP Director of Production: Carlos Barciela
Sr. Producer: Diana De La Parra
Production Company: MJZ
Director: Fredrik Bond
DP: Alwin H. Küchler
EP Harbor: Alex Fisch
Line Producer: Line Postmyer
Editorial Company: Union Editorial / Marshall Street Editors
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Editor: Tim Thornton-Allan
Assistant Editor: Otto Mertins
Telecine: Company 3
Sr. Colorist: Siggy Ferstl
Sr. Producer: Matt Moran
Finishing: Company 3
Producer: Brian Buxton
Executive Producer, Short Form: Connor Callaghan
VFX Producer: Pouyan Navid
Sr. Lead Flame Artist: Matt Welch
Flame Artist, Sr.: Wensen Ho
Flame Artist, Sr.: Sean Wilson
Flame Artist, Sr.: Kelly Bumbarger
Flame Artist: Cecile Tecson Broas
Digital Matte Painter: Brandon Kachel
Music: Cover by Papamusic
Music Track: Santa Claus is Comin' to Town
Sound Design: Barking Owl
Executive Producer: KC Dossett
Executive Producer: Blaise Justice
Sound Designer: Gus Koven
Managing Director: Carol Dunn
Audio Mix: Harbor
Engineer: Diego Arancibia
Executive Producer: Lauren Boyle
Sound Mixer: Diego Arancibia
