Fire Kite Tapped by Vaulted in New “Free Gold” Campaign
Vaulted, the leading gold investment app from McAlvany Financial Group, has launched a new ad campaign, titled “Free Gold Never Happens.” The campaign shows the dramatic lengths people – from pirates to aspiring athletes – go to get gold; with the iconic King Tut character interrupting them mid-pursuit to share how they can actually get hold of gold for free by simply signing up for a VaultPlan from Vaulted.
Created by independent ad agency Fire Kite, it builds on the success of Vaulted’s first brand campaign, “Because Gold,” by continuing to showcase the cultural relevance of gold and touting gold as a smart investment for investors in the know.
“At Vaulted, we believe gold is more than just a cultural icon—it’s the critical foundation of a balanced investment portfolio that provides added stability and confidence,” said David McAlvany, CEO. “The ‘Free Gold’ campaign shows that getting gold can be even easier than most people realize and investing in a VaultPlan for at least six months makes it rewarding.”
“The campaign leans into the universal truth that ‘free gold’ never happens, until a brand like Vaulted comes along. And the brand’s King Tut character we created continues to be the perfect spokesman to tout gold’s enduring value and provide some comic relief.” - Alex Goulart, Fire Kite, Founder & ECD
There’s never been an easier way to invest in real, physical gold. While Vaulted’s platform makes it easier than ever to invest in physical gold, the app’s “VaultPlan” helps take that to another level. Users own serial-numbered gold bars stored in secure vaults, while benefiting from some of the lowest transaction fees in the industry. Signing up for a VaultPlan helps them invest in gold regularly, while the limited time offer for people who invest at least $50 in gold for a minimum of six months results in two words people never see together – “gold” and “free.”
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For more information about the “Free Gold” campaign, or to start investing in gold today, visit vaulted.com/freegold.
“Free Gold” Campaign Credits
Agency: Fire Kite
Founder & ECD: Alex Goulart
Head of Strategy: Tim Anderson
Head of Production: Judy Kreiter
Creative Director:: Zach Fugate
Project Manager: Lori Shoukry
Media Director: Kelly Phipps
Email Marketing: Taylor McFerran
Video Intern: Ellie Haynes
Production: Cumberland Creative
Founders: Michael Beach, Kyle Bush
Account Director: Kyle Bush
Director: Connor Carroll
DP: Mike White
Producers: Adam Sadler, Reni Coulson
Production Coordinator: Teresa Price
Gaffers: Bryce Barker, Barrett Depies
Swing: Caleb Williamson
Audio: Alonso Cacho
Art Director: Travis Slagle
Ac: Molly Trunnell
Art Assist: James Gerrard
Wardrobe: Casey Stivender
HMU: Macy Martin
BTS Videographer: Jordan Lavagnino
BTS Photographer: Nathan Johnson
Editors: Erik Sharpnack, Michael Beach, John Beach, Parker Burnham
Colorist: Mike White
VFX: Garet Maddox, Patrick Whitehorn-Schmidt
Talent: Chris Guerra, Rory White, Rein Long, Hayes Johnson
Client: McAlvany Financial Group
CEO: David McAlvany
Head of Marketing: Chase Orrick
Operating VP: Mason Stetler
