Voyager's Brandon Kapelow Captures Care That Lasts for Prisma Health
Prisma Health’s new “Here for Good.” campaign expands the definition of care, spotlighting the ways compassion moves through both patients and the communities around them. From exam rooms to living rooms and the quiet moments in between, the work shows that care doesn’t start or stop at the bedside — it radiates across families, neighborhoods, and everyday life.
Directed by Voyager’s Brandon Kapelow and edited by Kauai of Leap Year, the campaign brings this message to life with an intimate, observational approach. Developed by creative agency BRAINS, it reframes care as an ongoing relationship that extends far beyond appointments and clinical settings.
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Through simple, human moments, the campaign honors the village behind every patient: the nurse who remembers your name, the friends and family who rally around you, the specialist who catches what others might miss, and the quiet acts of kindness that shape the journey. It’s a portrait of a health system woven into the fabric of its community, present not only for the critical moments, but for all the small ones in between.
CREDITS
Client: Prisma Health
Executive Vice President, Chief Strategy Officer: Sharyl Smith
Director of Marketing and Brand Development: Elizabeth Thompson
Agency: BRAINS
Group Creative Director: Gaelyn Jenkins
Art Director: Thomas Raybell
Senior Creative Producer: Maggie McLandsborough
Senior Strategist: Andrew Huang
Director of Accounts: Emily Neal
Senior Account Manager: Kim Farrow
Production Co.: Voyager
Director: Brandon Kapelow
EP: Alissa Feldbau
HOP: Meliz Yilmaz
LP: Rich Salamone
Prod Sup: Terri Nash
1st AD: Chad Schwartzkopf
DP: Kristian Zuniga
1st AC: Daniel Guadalupe
2nd AC: Greg Marshall
Gaffer: Jackson Vance
Key Grip: Alex Lubitz
Sound: Mark Cochran
Prod Designer: Michael Corrigan
Props: James Rosenthal
Art PA: Tabitha Jordan
Stylist: Suzanne Western
HMU: Tonilee Marrone
Locations: Thomas Stroud, Emmy Gaddy, Jasmin Elaine Rojas
PAs: Emily Zhong, Joe Lining. Marsalis Terrell
Post House: Leap Year
Editor: Kauai
Post Producer: Phil Minton
EP, Managing Dir: Kira MacKnight
Color: Jacob Kirby
Sound: Joaquin Pastor
Music: Trevor Doherty
