"Will Shat" with Park Pictures in the Latest Kellogg's Raisin Bran Spot

If you’re already planning your game-day spread, Kellogg’s Raisin Bran has a message for your "future self." The brand has revealed its first-ever Big Game spot starring legendary actor William Shatner. The mission? Tackling the 95% fiber gap identified by the 2020-2025 Dietary Guidelines for Americans† because let's be honest, we’ve all experienced that "gut regret" the morning after indulgence.

The high-energy, humorous commercial features Shatner in a high-tech command center, where he’s tasked with bringing fiber to the masses. When “duty calls,” Shatner drops into the action on Earth, appearing in the middle of a sports bar, a Gen Z house party with a Shih-Tzu named Will, and a parking lot tailgate party. At every stop, he delivers the ultimate gut health tool: the seven grams of fiber found in every bowl of Kellogg’s Raisin Bran.

"We wanted to talk about a serious health gap in a way that actually felt relevant to people’s lives," said Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co. "By leaning into some fun wordplay with an absolute legend like William Shatner, we’re making sure the message about fiber is impossible to ignore."

The campaign was directed by Terri Timely of Park Pictures. "We enjoyed working with the whole Vayner team,” said the directing duo. “From the first call we were on the same page and we knew that we had a special spot. It was a delight working with Mr. Shatner. He was so impressive and brought more energy than we could've ever imagined.”

Kellogg’s Raisin Bran is stepping up to show fans that they don't have to accept gut regret as an inevitable part of celebration. High fiber cereals are a straightforward, delicious way to prioritize wellbeing and keep things moving during snack-heavy weekends and as part of a balanced daily routine. 

The ad will air during the Big Game nationally across streaming (Peacock, NBC Sports app, NFL+) and in six regional markets: New York, Los Angeles, Chicago, Grand Rapids, Cincinnati and Fort Smith. 

Watch the extended cut now on YouTube and follow Kellogg’s Raisin Bran across social @raisinbran_us for more good gut content.  

†Dietary Guidelines for Americans, 2020–2025. U.S. Department of Health and Human Services and U.S. Department of Agriculture.

CREDITS

Client:  WK Kellogg Co

Chief Growth Officer: Doug VandeVelde

Senior Director Brand Marketing: Sadie Garcia

Brand Manager: John Paul Severin

Chief Wellbeing and Sustainable Business Officer: Sarah Ludmer

Corporate Counsel: Sarah Abramson

Chief Corporate Affairs Officer: Stacy Flathau

Creative Agency: VaynerMedia 

Chief Client Officer: Nick Miaritis 

Executive Vice President: Connor Bryant

Vice President, Integrated Business Lead: Ryan Martin

Account Director: Olivia Santos 

Chief Creative Officer: Rob Lenois

Executive Creative Director: Mimia Johnson 

Creative Director: Alexandra Mangione

Associate Creative Director: Sergio Falvo 

Associate Creative Director: Danny Chamberlain

Associate Creative Director: Katie Haller 

Head of Production: Andrea Ogunbadejo 

Executive Producer: Lauren Dinsdale Campbell

Vice President, Business Affairs: Jaymie Lipman

Director, Business Affairs: Jessica Cohn 

Vice President, Project Management: David Brody 

Director of Project Management: Katie Hannafin 

Project Manager: Jillian Krim 

Project Coordinator: Zach Fiedler 

Vice President, Global Communications: Rachele Testa Schaefers

Associate Director, Communications: Casey Madsen

Associate Director, Global Communications: Maddie Geneux 

Associate, Global Communications: Kimberly Llewellyn

Senior Vice President, Strategy & Post Creative Strategist: David Cortes 

Strategy Director: Byron Morgan

Live Action Production: Park Pictures

PRODUCTION

Directors: Terri Timely

Founding Partner: Jackie Kelman Bisbee

Executive Producer: Christopher Grove

Assistant Production Supervisor: Elysa Schuhmach

Director of Photography: Jeff Kim

Production Designer: Ginger Tougas

Head of Business Affairs: Anne Bobroff

Head of Production and Operations: Chelsea Schwiering

Line Producer: David Lambert

Production Supervisor: Ryan Miller

POST-PRODUCTION: MackCut

Editor Pamela Petruski

Assistant Editor Evelyn Chat

Assistant Editor Daniela Rodriguez

Executive Producer Gina Pagano

Sound: Sonic Union

Sound Design/Mix Engineer: Kelly Oostman

Assistant Engineer: Quinton Carr-Goodwin

Sound Producer: Justine Cortale

Executive Producer: Mary Kate Valentino

Music: Grau.haus

Composer: Jason Slack

VFX: Artjail

Executive Creative Director/ Partner/ Founder: Steve Mottershead

MD/ED/Partner John Skeffington

Head Of Production: Elizabeth Thuvanuti Keating

Creative Director/ Partner JD Yepes

VFX Producer: Mitch Campbell

2D Lead: Emily Bloom

Head of CG: Jackie Liao

Motion Graphics Designer: Zachary Kastrukoff

2D Artist: Rodrigo Jimenez

2D Artist: Giulia Bartra Howe

2D Artist: Michael Diorditsa

2D Artist: Denys Kimerin

2D Artist: Patrick Reilly

2D Artist: Fred Kim

2D Artist: Michael Welz

2D Artist: Zarko Kitanovic

2D Artist: Todd Herman

2D Artist: George Arnold

2D Artist: Georgios Cherouvim

2D Artist: Patrick Manning

2D Artist: Mike Marsek

Color: Artjail

Colorist: Clinton Homuth

Color Producer: Alison Maxwell

Color Assistant: Austin Tang