Yahoo & Candy Crush Spread BUTTER on New Spot Starring Frankie Muniz
Candy Crush is expanding where and how people play with the launch of Candy Crush Crushable, a new daily puzzle game available exclusively on Yahoo Games in the US.
Crushable celebrates the joy of daily play, rooted in the belief that small wins can lift you up no matter where you are. Developed by King, the makers of Candy Crush, today marks a significant moment with the launch of Crushable, delivering Candy Crush’s signature fun in the form of a bite-sized puzzle designed for modern routines. With a new level released daily, players are invited to put their skills to the test with a sweet candy challenge that delivers a satisfying sense of achievement and a fresh moment of play worth coming back for.
The launch comes as mobile games increasingly become part of people’s everyday routines. Data shows that nearly 40% more people play a digital game in the morning than last year2, signaling growing demand for games that fit seamlessly into daily routines. With 71% of people reporting a sense of accomplishment after completing their daily game3, Crushable taps into that feeling by giving players new reasons to celebrate, share their stats and challenge friends and family.
Each day, Candy Crush Crushable reveals a new level that challenges players to solve a candified puzzle. Players start with a tray of candies and must place them onto the board in the correct sequence. Once all candies are placed in the correct order, the board erupts into a colorful cascade, clearing completely and scoring a tasty victory.
It's a test of logic where players must think ahead and experiment with different placements to unlock the winning sequence. Each move counts toward a player’s stats, which they can share and challenge others to beat their performance.
“Candy Crush has always been about creating joyful moments that fit naturally into everyday life. At King, creativity and innovation drive how we evolve experiences for players, and with Crushable, we are introducing a new way to play that feels fresh, rewarding, and made for daily play. Partnering with Yahoo Games helps us bring this new experience to players at tremendous scale, tapping into a brand with a loyal audience,” said Luken Aragon, VP of Marketing for Candy Crush Saga at King.
To celebrate the launch, Yahoo is rolling out a new brand campaign, “Crush Your Day”, starring beloved television star Frankie Muniz. The spot opens in black and white with Muniz at the breakfast table, lamenting adult life: “Meetings and taxes!” Then poof! A box of Crushable cereal magically appears and the whole scene explodes into color with all the over-the-top nostalgia and energy of classic 90s cereal commercials. Muniz gleefully pours candy tiles into a bowl before opening up the game, showing that playing Crushable on Yahoo Games is all part of a complete morning routine (and a balanced breakfast!).
