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Good Behavior

Good Behavior Signs Brandt Lewis

Good Behavior Signs Brandt Lewis

Good Behavior, the comedy commercial production outfit launched last year by director Pete Marquis and his partners Victoria Guenier and Adam Lawson welcomes Brandt Lewis to its growing roster of directors. The company was recognized this year as a 2025 Ad Age A-List Production Company Standout for its outstanding and...

Good Behavior's Pete Marquis Directs Mad Scurry of Live Squirrels in Latest NJM Spot

Good Behavior's Pete Marquis Directs Mad Scurry of Live Squirrels in Latest NJM Spot

Brownstein and NJM Insurance Group premiered “Nuts,” a new spot for their fully-integrated campaign geared towards the insurance company’s commercial customers – and it’s a little bit nutty (no, really). “Nuts” follows others in this campaign (such as “Banana” and “Bull”), and builds off the idea that NJM is...

Good Behavior Is in Very Good Company with Resource

Good Behavior Is in Very Good Company with Resource

The commercial production repping agency for major advertising industry players takes on a small but prolific freshman comedy juggernaut...

Good Behavior Crashes the Party Again

Good Behavior Crashes the Party Again

On the heels of directing Pepsi’s hilarious “Undercover Cups” and “Chase Cars” campaigns for BBDO NY earlier this year, commercial comedy director Pete Marquis is at it again, helming “Tailgate Crashers.” This time the Pepsi Crashers recruit NFL stars Josh Allen and Justin Jefferson to help them crash stadium...

Good Behavior Does 'Good Things' for Stop & Shop

Good Behavior Does 'Good Things' for Stop & Shop

Stop & Shop’s new integrated campaign, “Good Things Are in Store” introduces shoppers to “Justin,” a hyper-enthusiastic store associate. It was directed by acclaimed comedy director Pete Marquis of Good Behavior. The work was developed by Stop & Shop in partnership with independent creative agency Curiosity, marking the first...

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed “No Jingles or Mascots: Just Great Insurance” work by communicating the numerous reasons that NJM is truly “great.” This new work, titled “Great,” plays off the overused and often hollow nature of...

Good Behavior Hires GRG Partners for Midwest Representation

Good Behavior Hires GRG Partners for Midwest Representation

Full-service production company Good Behavior, which was named an Adage A-List Production Company Standout in 2025, has expanded its national reach by hiring Austin-based directorial representation firm GRG Partners for representation in the Midwest. Good Behavior was founded in 2024 by director Pete Marquis and partners Victoria Guenier and Adam...