Good Behavior's Mike Egan Directs Chad Michael Murray for Crush Zero Sugar Orange
Good Behavior’s Mike Egan has directed the early 2000s-era heartthrob Chad Michael Murray in a spot for Crush Zero Sugar Orange’s launch campaign in Canada - “Your First Crush, All Grown Up.” The star of One Tree Hill, Dawson’s Creek and currently in Sullivan’s Crossing, now a mature actor, is seen popping open a cold Crush. "Your first crush is back," Murray says. "And all grown up," he quips, flipping his hair through the wind. The campaign was created by the agency LG2.
The campaign is in market in Canada, running across OLV, social, OOH, in-store, experiential and a homepage takeover on IMDB. The campaign is designed to reintroduce Crush to a new generation by positioning Crush Zero Sugar as a grown-up version of a childhood favorite.
PRODUCTION CREDITS
Crush Canada
MARKETING DIRECTOR Danielle Wedge
SR. MARKETING MANAGER Alex King
ASSOCIATE MARKETING MANAGER Kendra Phillips
Agency: LG2
CREATIVE DIRECTOR Alexandre Jourdain
ACCOUNT DIRECTOR Catherine Demers-Rivard
ACCOUNT MANAGER Alina Burelle
SENIOR PRODUCER Stephanie Gagne
LEAD POST PRODUCER Julie Harton
Good Behavior
DIRECTOR Mike Egan
DIRECTOR OF PHOTOGRAPHY Kevin Fletcher
PRODUCER Megan Pfaffenroth
PROD. SUPERVISOR Joëlle Brunet
