Presaige’s New Content Prediction Platform Scores the Super Bowl Ads
An AI-driven tool for evaluating content’s potential to connect with viewers, launched by Northern Lights at CES, takes on advertising’s biggest showcase...
Howler Editorial
Halation Sees the Light, Launches in LA, NY and London
Halation has announced its official launch as a boutique post-production studio that says it’s built on a clear philosophy: “Strip away the noise and return to what matters most–people, story, and balance.” The news comes from its Executive Producer, Natasha Sattler.
‘Nimble’ may be a buzzword, but Sattler...
Golden Time with Danixa Diaz of iartists+
When we think about all the things that Danixa Diaz, Founder and CXO at the entertainment and marketing consultancy iartists+ has going on – and all the things she’s done in her life and career so far – we ask ourselves, ‘where does she find the time?
She’s acted in...
Two Heads are Better than One: Meet Thinking Machine’s Docter Twins
When we came across the comedy work of Jason and Matt Docter, founders of the production company Thinking Machine and identical twin co-directors, we were immediately curious. So how does this work, we wondered. Besides the usual directorial team question of who does what, we were intrigued by how being...
Sarofsky Skrimps the Dearly Departed for its ‘In Memoriam’
Every year, there’s a wild debate about who gets in – and who gets left out – of the ‘In Memoriam’ video that runs during the Academy Awards broadcast. To help settle this yearly controversy, the Chicago-based creative and design studio Sarofsky has come up with the answer – its own ‘In...
Emerald Pictures’ John Duffin Shares Lessons from the ‘Chiefy’ Train
Wondering where the commercial production industry is headed? Well, just go to the chief for guidance – or, in this case, ‘Chiefy.’ That would be John Duffin, Co-Founder and Executive Producer at Emerald Pictures. John launched the company with his partner Mara Milićević in 2019 after a career that’s seen...
Golden Time with Lucky Day’s Pegi Murray
When you talk about someone being a ‘people person,’ well, there are those who know how to leverage that quality to do more than just chit chat. Take Pegi Murray, for example. Her bio proclaims what sets her apart with its very first sentence: If there’s one thing I...