Coors Light and Mischief Tap Good Behavior's Pete Marquis to Sack NFL Alcohol Guidelines
In Mahomeses, a new campaign from Mischief @ No Fixed Address for Coor's Light, the three-time Super Bowl champion Patrick Mahomes once again works around the NFL ban on active players endorsing alcoholic beverages, this time by switching places with Eric Stonestreet, the two-time Emmy award winning star of Modern Family. Stonestreet impersonates Mahomes, complete with shades and attitude, while the football legend takes a backseat in the director’s chair.
The spot was directed by Pete Marquis and produced by his company Good Behavior, marking the fifth collaboration between the director and the Kansas City Chiefs quarterback for Coors Light and Mischief.
Previous campaigns: The Flashlight (2022) promoted a Coors-branded flashlight; The Bear (2023) introduced the "Coors Light Bear"; The Time Capsule (2024) featured a meta-commercial that was buried in the ground until Mahomes retires; and The Patrick Plunge (2025) showcased a cold plunge shaped like Mahomes' head.
“Mahomeses” is accompanied by a limited-edition poster release, including versions signed by Stonestreet and Mahomes, with proceeds benefiting Mahomes’ 15 and the Mahomies Foundation.
CREDITS
Molson Coors x Coors Light
Sofia Colucci, CMO
Matt Carpenter, VP Marketing
Meghan Means, Marketing Director, Coors Light
Stephanie Donelson, Marketing Manager, Coors Light
Callie Craig, Consumer Communications Manager
Jacquelyn Caldwell , Associate Marketing Manager, Coors Light
Adam Dettman, Head of Partnerships, North America
Eric Carlson, VP Legal
Maggie Miller, Legal Analyst
Mischief @ No Fixed Address
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Carl Peterson, Creative Director, Copywriter
Eleanor Rask, Creative Director, Art Director
Oliver McAteer, Partner & Head of Development
Jeff McCrory, Partner, Chief Strategy Officer
Jimmy George, Strategy Director
Will Dempster, EVP & Head of Production
Coleman Sweeney, Executive Producer
Lauren Tolbert, Senior Producer
Kerry McKibbin, President and Partner
Alison Whisenant, Managing Director
Sean Kittredge, Account Director
Tori Berels, Account Supervisor
Genesis Vega-Arboleda, Senior Account Executive
Production
Good Behavior
Victoria Guenier - EP
Pete Marquis - Director
Don Burgess - DP
Dan Laurine - Art Director
Adam Lawson, Bo Clancey - Producer
Tiana Aiello, Eliza Bohannon - Wardrobe Stylists
Sarah Thompson - HMU
Mackcut
Editor: Erik Laroi
Assistant Editor: Eli Canter
Executive Producer: Gina Pagano
Senior Post/Finishing Producer: Kalisha Allen
Offline Producer: Kayla Robinson
Color: Steve Picano
Mix: Marc Healy
Conform: Gigi Ng, Joe Miller
Animation: Nick Quiles
