Havas & Olive Oils From Spain Launch 'All in a Drop' Campaign
Olive Oils From Spain has launched “All in a Drop,” a new U.S. campaign created by Havas Miami, reframing Extra Virgin Olive Oil from Spain as more than an ingredient: a gateway to flavor, connection, and Spanish culture. The campaign marks the first work from the brand’s three-year U.S. agency engagement, with Havas Miami leading creative and strategy for the market.
“All in a Drop” is built around the idea that the feeling of Spain can live in a single drop of Olive Oil From Spain. The work uses food, music, language and cinematic imagery, as well as the Spanish tradition of sobremesa (soh-breh-MEH-sah), to invite U.S. consumers to gather in a more flavorful, more intentional way.
The campaign arrives as Spain continues to hold a distinct place in the American cultural zeitgeist, with even casual foodies admiring the country’s culinary landscape, dining rituals and expressive approach to food. As new players enter the olive oil category, where product origin is not always clearly communicated, Olive Oils From Spain saw an opportunity to stake a claim and educate American consumers about the quality, origin and cultural richness of Spanish Extra Virgin Olive Oil.
Directed by award-winning filmmaker Andrew De Zen of Rebolucion Spain and filmed in Madrid, Segovia, Cádiz, and Jaén, the :60 hero film titled “All in a Drop” unfolds as a sensory journey through contemporary Spain. Moving between shared meals, city streets, olive groves, coastal roads, music, movement, and late-night conversation, the spot treats a single drop of Spanish Extra Virgin Olive Oil as a portal into the country’s food culture and social rituals.
Set to a soundtrack inspired by modern Spanish artists such as C. Tangana and Rosalía and carried by a bilingual Spanish and English voiceover, the film builds from the bright, convivial energy of a Spanish table to the slower beat of sobremesa.
Through rhythmic editing, handclaps, guitar, dance, graphic language, and richly textured imagery, the spot captures the warmth, pace, and emotional texture of Spanish dining, from the first pour to the conversations that continue long after the meal.
“The opportunity was to move beyond the usual language of ingredients and product benefits,” said Federico Hauri, Executive Creative Director at Havas Miami. “All in a Drop gave us a way to tell a richer story, one in which a single drop of Spanish Extra Virgin Olive Oil can carry the flavor, rhythm, warmth, and emotion of Spain. The campaign is about making that feeling tangible for U.S. audiences.”
The film closes with bold English and Spanish supers - “Heart,” “Flavor,” “Corazón,” “All in a Drop” - linking the product to the emotion, generosity, and cultural pull of Spain.
“American consumers are not only interested in what they eat, but they also want to know the culture, the story and the origin behind it,” said Pedro Barato, president of the Spanish Olive Oil Interprofessional. “‘All in a Drop’ invites people to experience Spanish Extra Virgin Olive Oil through the lens of sobremesa, the Spanish tradition of enjoying food, family and friendship.”
The campaign was developed in collaboration with Havas Madrid as the regional creative partner, with Havas Media Network leading the media buy.
Through a media approach designed to reach food-curious, culture-driven consumers across the moments when they are discovering, cooking, entertaining, and sharing, Havas Media Network is helping turn the campaign’s cultural platform into a launch strategy designed not only to build awareness, but to spark inspiration and drive consideration for Spanish Extra Virgin Olive Oil. By connecting the story to the moments and mindsets where food, culture, and lifestyle naturally intersect, the media approach extends “All in a Drop” beyond a brand message into an invitation for U.S. consumers to experience Spain through the way they cook, gather, and connect.
Extending the campaign into culture and culinary conversation, Olive Oils From Spain will introduce “All in a Drop” to media, chefs, creators, and tastemakers at an immersive New York event on July 21, with culinary direction from Andy Baraghani, chef, bestselling and award-winning author.
“All in a Drop” debuts July 15 through a multi-channel rollout designed to bring the campaign’s cultural story to life across paid, experiential, and creator-led touchpoints. The campaign will span social, connected TV, online video, audio/music streaming, digital display, out-of-home throughout New York City, experiential activations, and creator content, with adapted assets and formats designed to extend the idea of Spanish Extra Virgin Olive Oil as a gateway to flavor, culture, and connection throughout the campaign.
CREDITS
Client: Organización Interprofesional del Aceite de Oliva Español
Agency: Havas Miami
Founders: Luis Casamayor and Jorge A. Plasencia
Chief Creative Officer: Luis Casamayor
Executive Creative Director: Federico Hauri
Creative Director/Copywriter: Ricardo Vallejo
Creative Director/Art Director: Ali Armas
Associate Creative Director (Copy): Domingo Angelini
Associate Creative Director (Art): Andres Diez
Senior Art Directors/Design: Ignacio Martel, Karla Davila, Ines Suarez-Leone, Javier Pineiro, Christine Jacobus
Senior Copywriter: Alejandro Garcia Obregón
Associate Director Content Strategy: Kristina Taveras
Content Specialist: Lianna Carrigan
Content Creator: Edson Monicou
Chief Experience Officer: Gus Fernandez
Senior Broadcast Producer: Gino Diaz
Managing Director: Peggy Stora
Account Director: Madeline Sanchez
Group Account Director, PR: Yaneisy Blanco
Associate Director of Operations: Jeronimo Velasco
Havas Play
Managing Partner: Andrea Isaac
Havas Media
SVP, Client Experience: Liliana Caro
Media Planning Director: Aldo Castillo
Intelligence Director: Fabiola Segura
Planning Manager: Laura Quintero
Production Company: Rebolucion Spain
Directors: Andrew De Zen
Director of Photography: Borja Llorens
Managing Director: Ramon Corominas
Executive Producer: Sete Ledo
Producer: Lucy Perez
Production Manager: Foncho Rodriguez
Editorial House: Outsider Editorial
Editor: Michael Barker
Assistant Editor: Geneviève Roy Griffin
Producer: Kayan Choi
Telecine: Chemistry
Colorist: Nurali Kushov
Editorial House: RightCut Media
Producers: Pipo Bonamino. Genire Simonelli. Consuelo Becerra.
Visual Effects Studio: Chemistry
Executive Producer: Camilla Nilsson
Music: Pickle Music
Producer: Vanessa Lozano
Managing Director / Executive Producer: James Zavaleta
Mix House: Chemistry
Sound Mixer/Engineer: Kevin Koch
