Kansas City Chiefs Taps LOBO for Animated KC Wolf Series Aimed at Younger Fans
The Kansas City Chiefs have launched “KC Wolf Jamz,” a new original YouTube series starring KC Wolf, introducing a fresh way for the organization to connect with younger audiences across the country through short-form, music-driven content.
The first two episodes premiered May 30 on the team’s official YouTube channel, marking the Chiefs first dedicated entry into kids-focused YouTube programming. Fans can watch the first two episodes HERE. The initiative recognizes YouTube as one of the primary platforms where youth audiences consume content today and reflects the organization’s focus on engaging the next generation of fans – both within Chiefs Kingdom and beyond traditional markets.
Since his debut on the sidelines in 1989, KC Wolf has become a fixture at GEHA Field at Arrowhead Stadium and a year-round ambassador for Chiefs Kingdom. With “KC Wolf Jamz,” that legacy continues to evolve – bringing the character into a new format for the first time through an animated music series. The series also represents a milestone for the franchise, as KC Wolf speaks, sings, and carries his own original storytelling for the first time, adding a new dimension to one of the league’s most beloved mascots.
Built as a six-episode series, “KC Wolf Jamz” features quirky, high-energy micro music videos (30-60 seconds) that blend humor, life lessons, and original songs in an approachable, family-friendly format. Themes range from friendship and teamwork to healthy habits and self-expression – designed to resonate with kids and parents nationally, regardless of team affiliation – while still carrying the warmth, personality, and subtle Midwest sensibility that defines the Chiefs brand.
Beyond a new content format, the series reflects a broader evolution in how the club approaches audience connection, and the Chiefs are investing in building character-driven storytelling ecosystems – expanding the roster of recognizable personalities that can connect with audiences off the field.
“KC Wolf has always had a way of connecting with people that goes beyond the game, and ‘KC Wolf Jamz’ is an opportunity to bring that to life for a much broader audience,” said Chiefs Vice President of Brand Marketing and Fan Engagement Lauren Denowitz. “We set out to create something that feels true to the personality and spirit of the Chiefs but is also universally relatable for kids and families everywhere, whether they follow football or not. This is another exciting step in building original, character-led content that can stand on its own and connect with audiences in new ways.”
New episodes of “KC Wolf Jamz” will continue to roll out weekly on Saturdays at 10 a.m. CT throughout the offseason:
- May 30 – Episode 1 (New Jersey) and 2 (There’s No Q in Barbecue)
- June 6 – Episode 3 (Two Jacks in My Wolfpack)
- June 13 – Episode 4 (Dance Pants)
- June 20 – Episode 5 (Football, Man)
- June 27 – Episode 6 (Mean Hygiene)
CREDITS
Client: Kansas City Chiefs
CMO, EVP of Media & Marketing: Lara Krug
Vice President, Brand & Fan Engagement: Lauren Denowitz
Manager, Youth and Brand Marketing: Katherine Haidvogel
Senior Creative Director: Jordan Giesler
Senior Manager, Social Media: Gabrielle Timmen
Manager, Social Media: Emily Starkey
Director, Digital: Nathan Brunzie
Manager, Digital: Isabel Futral
VP, Corporate Communications: Luke Shanno
Coordinator, Corporate Communications & Publicity: Olivia Tavernier
Agency: fable.works
Co-Founder: Marcel Yunes
Co-Founder: Rick Williams
Executive Producer: Jason Lau
Music: Human Worldwide
Composer: John Chris Barns
Vocal Performance: Michael Jurasits
EP/MD: James Dean Wells
Audio Post: Post Human
Sound Design & Mix: Sloan Alexander
Post Producer: Rob Suchecki
Animation Partner: LOBO
Creative Director: Mateus de Paula Santos
Director(s): Thiago Martins and Guilherme Marcondes
Managing Partner: Luis Ribero
Executive Producer Lobo: Su Constantine
Storyboard artists: Thiago Martins and Rafael Fernandes
Head of Production: Marcelo Barbosa
Head of Post Production: Eduardo Silva
Producer: Vitor David
Post-Production Coordinator: Rosangela Gomes
Post-Production Coordinator Assistant: Nathaly Lopes
Post-Production Producer: Eduardo Silva
Editor: Eduardo Silva
Motion Graphics Artist: Maurício Reis and Bruno Ronzani
2D Concept Art: Débora Matsuda, Felipe Jornada, Rafel Fernandes, and Wilson Panassi
2D Animation Supervisor: Thiago Martins
2D Character Design: Thiago Martins, Felipe Jornada
2D Background: Débora Matsuda, Felipe Jornada, Rafel Fernandes, and Wilson Panassi
2D Animation: Thiago Martins, Anderson Omori, Karen Tiemi, Bruno Tedesco, Pedro Solano, and Gian Buran
Cleanup & Color: Thiago Martins, Anderson Omori, Bruno Tedesco, Pedro Solano & Gian Burani
Compositing Artist: Maurício Reis and Bruno Ronzani
Research: Raphael Amário, Karin Cristina, Roger Marmo
Loading/Conform/Delivery: Isabela Balbo, Marco Tavares, Fábio Augusto
