No Sushi Taps Its Feature, TV Post Talents for Nike/NOCTA’s “Yes Man”
No Sushi, the digital post production house founded by director Daps and producer Alexander Jamieson, has completed post production on “Yes Man,” a new Nike/NOCTA KD19 campaign film starring Kevin Durant and Drake.
Directed by Director X and produced by m ss ng p eces and Creative Rain, “Yes Man” launches the Nike NOCTA KD19 sneaker, nicknamed “The Candies.” Set inside a Houston Rockets locker room, the film leans into the real-life friendship and comedic chemistry between Durant and Drake, with Durant playing the calm, deadpan straight man and Drake as the over-enthusiastic hype man who may, or may not, be telling the truth.
No Sushi shaped the film's comic rhythm through Deji LaRay's edit, built the locker-room atmosphere with Jonathan Fuhrer's sound design, and Chadwick B. Williams handled the color grade and finishing.
The spot opens with Durant asking Drake if he wants to see his new shoes. Drake says yes, obviously. But instead of the KD19, Durant first reveals an absurd, ornate, clearly un-hoopable shoe. Drake, committed to the bit, hypes it up anyway. Durant calls him out. The gag repeats, each reveal pushing the joke further, before Durant finally shows Drake the real pair: the Candies. This time, Drake's reaction is genuine.
No Sushi views the project as a showcase for the kind of performance-led post craft the company was built to bring from prestige TV and film projects into the commercials arena. With no traditional score and a loose, reactive camera style, it relies on timing, atmosphere, silence, rhythm and restraint.
"Director X was integral to my start in this industry," says Daps, co-founder of No Sushi. "I always learn a lot from working with him, so it's amazing to continue watching him create greatness."
The editorial was led by Deji LaRay, whose background across music videos, commercials and branded content includes collaborations with artists such as Drake, Rihanna, Kendrick Lamar, Nicki Minaj and Migos, and with directors including Director X and Daps. On “Yes Man,” that experience is central to the film's comic engine: cutting around two globally recognized performers in a way that keeps the exchange feeling improvised, unforced and alive.
With recent credits on “The Last of Us” (HBO), “The Boys” (Amazon), and “Star Trek: Picard” (Paramount+), colorist Chadwick B. Williams brought a cinematic naturalism to the locker-room setting, balancing the grounded, observational feel of the film with the premium polish expected of a Nike campaign.
Two-time Emmy-winning sound designer Jonathan Fuhrer helped build the film's atmosphere without relying on music, letting room tone, movement, sneaker handling and performance breathe inside the edit.
“The beauty of this edit was letting Drake and KD's natural chemistry speak for itself by preserving the authentic and unpolished banter between two friends," says editor LaRay.
Founded in 2023, No Sushi gives agency and brand clients access to editorial, color, sound and finishing talent drawn from the worlds of high profile episodic TV and features. Its roster credits include work on “The Bear,” “Severance,” “The White Lotus,” Atlanta,” “Shogun,” “The Last Dance,” “Barry,” “The Last of Us,” “Mr. & Mrs. Smith,” “Industry,” “Past Lives,” “100 Foot Wave,” “Black Is King,” “Materialists” and “Hacks.”
“Many of our favorite spots ever have come from crossover directors working in both narrative and commercials” says Alexander Jamieson, co-founder and COO of No Sushi. “We want to enable the same thing with post, bringing clients the opportunity to work with an incredible roster of editorial talent that’s crafted some of the most acclaimed work in television and film.”
“Yes Man” credits
Production Company: M ss ng P eces & Creative Rain
Director: Director X
EP: Luti Fagbenle, Kate Oppenheim, Director X
Client: Nike, NOCTA
Talent: Kevin Durant, Drake
DP: Rob Witt
Post Production Company: No Sushi
Post EP: Alexander Jamieson
Edit: Deji LaRay
Color: Chadwick B. Williams
Sound: Jonathan Fuhrer
VFX: Zachary Jacobs
Creative Direction / Concept: DreamCrew
mssng peces EP: Arelys Perez
m ssng peces Head of Production: Vicky Illk
Line Producer: Caroline Onikute Durosinmi, Julie Lee
Production Supervisor: Christopher Rogers
Post Production Producer: Josh Sussman
Production Designer: Carlos Laszlo
Art Director: Gen Quintanilla
Sound Mixer: Kent Ohler
