Production

Good Behavior Makes Mischief with Lance Bass & Puppets for Hay Day

Good Behavior’s Pete Marquis has directed the latest Supercell Hay Day campaign featuring longtime Hay Day player Lance Bass, who uses puppets to introduce “Grow Together.” Bass is an American singer, actor, and producer who rose to fame as the singer for the boy band NSYNC.

This new Hay Day initiative is an in-game collaboration with a Neighborhood Nurture Event that rewards players for joining forces rather than farming alone. If enough players hit milestones, Hay Day will fund the planting of thousands of trees with the Rainforest Alliance.

The campaign was created by Mischief @ No Fixed Address.

CREDITS

HAY DAY

Agnes Liou - Global Marketing Lead
Liz La Londe - Brand Marketing Manager
Jason Conger - Growth Strategy, Marketing
Lee Sullivan - Marketing Art Director
Tiffany Chia - Marketing Producer

MISCHIEF @NO FIXED ADDRESS

Greg Hahn - Chief Creative Officer
Bianca Guimaraes - ECD & Partner
Hunter Fine - Group Creative Director
Will Dempster - EVP, Production
Tati Lanier - Senior Producer
Sophia Ortiz - Producer
Elly Lupi - Business Manager
Kerry McKibbin - President & Partner
Alison Whisenant - Managing Director
Diana Baran - Group Account Director
Jacob Lowden - Account Director
Brendan Burkhart - Senior Account Executive

Good Behavior

Pete Marquis - Director
Victoria Guenier - Executive Producer
Pete Marquis - Executive Producer
Adam Lawson - Executive Producer
Ashley Krick - Prod. Supervisor
Joe Shaver - Prod. Coordinator
Zach Voytas - Director of Photography

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