Samsung and Chromista Tease 'Spider-Man: Brand New Day' in New Galaxy Z Spot
Samsung is premiering the next chapter of its recently announced collaboration with Sony Pictures’ Spider-Man: Brand New Day. The film is set to be released exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to stand up to the pace and unpredictability of life behind the mask. The teaser hints at what's to come from Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on Spider-Man's trail. Spider-Man fans should also keep an eye out for a range of exciting easter eggs hidden throughout the teaser.
The new brand spot, set in Peter Parker’s apartment, tells an original story that blends product innovation with actual clips from Spider-Man: Brand New Day, giving fans a peek into the highly anticipated film before its theatrical release on July 31. Today's creative rollout teases a larger story that continues during Samsung Galaxy Unpacked on July 22.
“The most successful partnerships create stories fans genuinely want to experience, with technology integrated in ways that feel natural to the characters and stories they love,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience at Samsung Electronics America. “This collaboration gave us the opportunity to create an exclusive brand film for fans that brings Galaxy foldables naturally into Spider-Man's world through an original story - showcasing our innovation in a way that feels authentic to the franchise while complementing the excitement of the upcoming film.”
Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.
“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use the Fold7 and Galaxy Watch on set was a cool experience, and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”
Keep up with all the latest campaign updates at SpideyTracker.com and on X @SpideyTracker. Learn more about Team Galaxy and stay tuned for all the news coming out of Samsung Galaxy Unpacked at Samsung.com. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT, and 3 p.m. CEST.
Reserve now to receive a $30 Samsung credit during pre-order1 for up to $1,230 in total savings.2 Plus enter sweepstakes for a chance to win one of ten $500 gift cards for Samsung.com.3
CREDITS
Client: Samsung
VP, CMO Marketing: Keena Grigsby
Head of Creative: Chris Parson
Director, Creative: Linsey Parks
Director, Project Management: Molly Grummun
Senior Manager, MX Creative Production: Allyson Schell
Client: Spectrum
Senior Manager, Product Marketing: Olga Ferreira
VP, Creative Marketing: Darryl Daoust
Production: Chromista
Owner & Executive Producer: Ted Robbins
Executive Director, Brand & Advertising: Chris Einhauser
Chief Strategy Officer: Lauren Levitt
Executive Producer (Production): Justin Pollock
Executive Producer (Brand): David Schiavone
Head of Production: Ian Royston
Head of IT: Barbary Ahmed
Producer / UPM: Alec Sas
Agency: Chromista
Group Account Director: Marci Axelrad
Executive Creative Director: Emmeli Österdahl
Executive Producer: Lorraine Kraus
Creative Director / Writer: Cliff Skeete
Art Director: Mehak Agarwal
Senior Post Producer: Rachel Cohen
Project Manager: David Sukal
Agency: UEG
EVP, Group Account Director: David Mintz
EVP, Entertainment Rights & Partnerships: Joe Ames
SVP, Account: Margaux Weber
Senior Account Director: Laura Palacino
Manager, Entertainment Rights & Partnerships: Anna Thurner
Design & Animation: Hey Beautiful Jerk
Animator: Gina Niespodziani
Flame Artist: Mark Szumsk
Color: Company3
Colorist: Tom Poole
Editorial: Uppercut
Editor: Pieter Viljoen
Assistant Editor: Cristina Headrick
Assistant Editor: Jake Jennewein
Producer: Stefaniya Vey
Executive Producer: Mila Davis
Original Music: Invisible Art
Music Mix: Racket Club
Executive Producer: Lauren Cascio
Audio Engineer / Sound Designer: John Bolen
VFX: Upp
VFX Supervisor: Jan Malir
Producer: Jan Valter
VFX Artist: Mario Dubec
Service Production Company: Salt Film
Owner: Eugene Strange
Service Producer: Natalie Wetherell
Production Manager: Luke Tilbury
1st Assistant Director: Sascha Marden
Crew:
Director of Photography: Brett Pawlak
Gaffer: Jonathan Spencer
Production Designer: Gedd Clarke
Suit Costumer: Anthony Drewitt
