Presaige’s New Content Prediction Platform Scores the Super Bowl Ads An AI-driven tool for evaluating content’s potential to connect with viewers, launched by Northern Lights at CES, takes on advertising’s biggest showcase...
Studio Private Reaches a Flow State with Adidas The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film where performance becomes transcendence. Directed by the talented Hugo Campan, represented by Chapters in Paris and shaped through the transformative edit by Adam Muscat of Studio Private, the film reflects a growing...
Editor Glorily Velez Joins Uppercut Always looking ahead, Uppercut has signed editor Glorily Velez to be part of the company's momentum. She joins as Uppercut continues to expand a roster of voices shaping where storytelling is headed. “Glorily brings a range that moves comfortably across genres, always anchored in performance and feeling,” says...
Union Editorial Brings Emotion and Craft to Netflix Documentary "Miracle: The Boys of ’80" On Friday, Netflix released Miracle: The Boys of ’80, a powerful new documentary that revisits one of the most iconic moments in sports history. Already #4 on the streamer and climbing, the film chronicles the unforgettable 1980 Winter Olympics upset, when a young, unheralded U.S. men’s hockey team...
Halation Sees the Light, Launches in LA, NY and London Halation has announced its official launch as a boutique post-production studio that says it’s built on a clear philosophy: “Strip away the noise and return to what matters most–people, story, and balance.” The news comes from its Executive Producer, Natasha Sattler. ‘Nimble’ may be a buzzword, but Sattler...
Apache’s Taylor Black Brings Color to Rory Kennedy’s Queen of Chess Apache’s Taylor Black provided color to Director Rory Kennedy’s Queen of Chess, premiering at this year's Sundance Film Festival. The Netflix film follows Hungarian chess prodigy Judit Polgár as she challenges the sport’s male dominated system over the course of her career, reshaping its culture...
SlimFast Taps Bayonet and Chop Shop for Latest Campaign SlimFast partners with full-service production studio Bayonet and post-production house Chop Shop for the brand’s latest campaign, “The Easy Way,” showcasing SlimFast as a simple, reliable solution for sustained satisfaction, energy and strength. “Working with Bayonet & Chop Shop truly feels like an extension of our internal brand team,...