Union’s Jono Griffith in the Flow of FIJI Water’s Effortless Moments
FIJI® Water’s new “Earth’s Finest Water™” campaign puts the brand squarely inside the moments people actually want to live in, with Union Editorial and editor Jono Griffith shaping the rhythm and energy across the spots. Working alongside MJZ director Gary Freedman and cinematographer Linus Sandgren, the Union team helped bring a loose, filmic spontaneity to life, supported by Assistant Editor Colin Davis and Editorial EP Joe Ross. Union sister company Hunter provided post/vfx, with VFX Artists Carolyn Woods, Maury Rosenfeld, and Mannix Rickenbacher working alongside Hunter EP Logan Aries.
Shot on Super 16 mm, the campaign unfolds through four films, including “Girls Weekend,” “Afterparty,” and “Thrift Store,” capturing a kind of effortless, slightly chaotic joy. In “Girls Weekend,” a pair of friends turn a hotel into their playground, racing luggage carts through hallways, drawing others into the mischief, and slipping away just before consequences catch up. It’s playful, a little rebellious, and unmistakably polished, reinforcing FIJI Water as a constant companion in elevated, in-the-moment experiences.
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Beyond the films, the campaign expands into real-world culture with a summer rollout that includes a Las Vegas takeover anchored by an Earth’s Finest pool party at LIV Beach Club at Fontainebleau. With branded activations, DJ-driven energy, and citywide presence across partner properties and the Strip, FIJI Water extends the same tone from screen to experience, positioning itself not just as a product, but as part of the scene.
CREDITS
Agency: Wonderful Agency
Creative Director: Steve Yee, Shaun Wright, Alan Snider, Jason Miller
Art Director: Alan Snider
Copywriter: Jason Miller
Agency Producer: Steffi Binder
Production Company: MJZ
Director: Gary Freedman
DP: Linas Sandgren
EP(s): David Zander, Molly Griffin, Robert Helphand
Producer: Josh Porter
Editorial Company: Union Editorial
Editor: Jono Griffith
Assistant Editor: Colin Davis
Editorial EP: Joe Ross
Telecine Company: Trafik
Colorist: Mark Gethin
EP: Angela Zapella
Post/Effects Company: Hunter
VFX Artist(s): Carolyn Woods, Maury Rosenfeld, Mannix Rickenbacher
EP: Logan Aries
Music Company: Right On Music
Composers: “Rodeo” – Isla June; “Strut” – Bonti; “Adrenaline” – Ellee Duke
Producer: Matt Mugford
