AIR+ATOMO Expands, Integrates Service Offerings
Brazilian production studio AIR+ATOMO has launched a new operating model and secured US investment to scale its production capabilities. The partners say the move is a response to growing demand from global brands for technology-driven creative content.
The new entity goes by the name of AIR+ATOMO. Clients include such marketers as Jeep, Peugeot, Unilever, Samsung and The Coca-Cola Company. It’s new configuration integrates AIR, Brazil’s first creative production company specializing in generative AI, with ÁTOMO, a leader in post-production, and AIRTECH, which focuses on developing AI-based platforms and solutions.
This new structure positions AIR+ATOMO as an end to end resource, combining expertise across AI integration, live action, audiovisual production, VFX, and CGI. This enables AIR+ATOMO to move beyond its traditional role as a production company, with the goal of becoming a strategic partner for brands seeking creative, operational, and scalable solutions.
The announcement also comes alongside AIR+ATOMO’s new partnership with Surreal Hotel Arts, a São Paulo-based creative production company that recently opened its first headquarters in New York with a US investor group. The partnership gives AIR+ATOMO greater capacity to handle large and varied production volumes while continuing to drive high creative standards.
The studio will be led by partners Caio Montanari, Marcos “Boca” Ceravolo, and André de Souza, supported by a reorganized internal coordination and post-production team. Joining as Executive Producer is Roberta Frederico, who brings over 20 years experience in production companies, working with agencies and global brands.
“AIR is a 360-degree director-led studio,” says Marcos, who is Co-CCO. “We focus on the art of directing and creating, whether through full AI, hybrid, or live-action. Our goal is to push the boundaries of storytelling, using generative technology to visualize narratives that were previously impossible to create.”
Adds Caio, also Co-CCO, “At ÁTOMO, our focus is on the highest tier of post-production and VFX. We act as a high-performance hub for the entire Industry. By integrating AI-enhanced workflows into our VFX pipeline, we provide our partners with a level of craft and technical sophistication that meets the high standards of both advertising and entertainment.”
“We see AIRTECH as the group’s innovation engine,” says André, who holds the title of CTO. “We develop proprietary and tailor-made AI platforms that allow our teams and clients to scale with absolute precision. We aren’t just using tools; we are building the operational backbone that ensures brand and production consistency across the board.”
