Independent Agent Dana Dubay Adds Director Joe Pernice to DUBAY Roster
Independent agent Dana Dubay of DUBAY has announced the addition of Joe Pernice to his roster of freelance directors. For more than 17 years, DUBAY has been known for representing top production companies around the globe and has recently expanded its services to include freelance director representation.
Pernice combines a feature filmmaker’s storytelling instincts with a comedy-forward approach to directing. An award-winning writer and director, he has helmed campaigns for brands including Dunkin’, Pepsi, Busch Beer, Arby’s, and Booking.com, working with everyone from A-list talent to beloved character actors. His work has earned recognition from Cannes Lions and other leading advertising awards. He was also inducted into SHOOT Magazine’s New Directors Showcase, named to Business Insider’s 30 Under 30 list, and recognized as a Quarterfinalist for the Academy Nicholl Fellowships for his most recent feature screenplay.
“Joe is one of those rare directors who can bring genuine cinematic storytelling to a project while never losing sight of the humor and humanity at its core,” said Dubay. “His ability to connect with talent, elevate a script, and consistently deliver memorable work makes him an exciting addition to the roster. I’m thrilled to be working with him and helping build on the momentum he’s already created.”
As the industry continues to evolve, more directors are embracing a non-exclusive model. In response, Dubay has expanded his role to support a growing roster of directors, providing both strategic career guidance and representation while maintaining his longstanding relationships with production companies.
“The way directors build their careers today is far more fluid than it was even a few years ago,” Dubay added. “The non-exclusive model gives directors the flexibility to pursue the opportunities that are best for them, while still benefiting from dedicated advocacy and strategic support. My goal is to help directors navigate an increasingly complex landscape and create opportunities that align with their long-term creative ambitions.”
Pernice began his advertising career at Deutsch NY. Prior to advertising, he worked in the Production and Development department at Robert De Niro’s Tribeca Productions.
For more information on Joe Pernice’s work, please visit: josephpernice.com and for more information on Dubay, please visit: www.dubay.tv
