Mother New York Elevates Jimmy Wade to Head of Creative Production

Mother has promoted Jimmy Wade to Head of Creative Production. In this role, Jimmy will lead the agency’s production operations and oversee the development and execution of creative content.

With 15 years in the advertising industry, Wade achieved a career-defining milestone last year, leading the production for Uber’s “There Are Drivers In Your Area” campaign for the brand’s push into America’s suburbs, as well as executive producing and overseeing the team of producers who created noted work for General Mills, The Wall Street Journal,  Amica, Blackrock and Streeteasy, among others.

Oriel Davis-Lyons, chief creative officer, Mother New York: "Production at Mother isn’t just how we make things, it’s a creative discipline that helps shape the ambition, craft, and innovation inherent in the work we do from the beginning. Jimmy plays a vital role in helping us realize our ambitions, so we’re happy to recognize the impact he will continue to have as we build the next great era of Mother."

Joining Mother New York nearly eight years ago, Wade has remained instrumental in ensuring the agency’s creative ambition for clients doesn’t outpace logistical feasibility. He has managed major campaigns for Mother’s clients and transformed the way Mother approaches production for quick-sprint Mother-led initiatives such as last year’s Ratify Birth Control and One Night Ring activations.

Jimmy Wade, head of creative production: "I am honored by this promotion to lead Mother New York's production team. I am excited to create craft-driven work, collaborate with best-in-class partners, develop Mother's own studio output, and evolve workflows to leverage new technology in the production process. In the coming year, I expect Mother New York will be showing up on the largest advertising stages alongside nimble, breakthrough work."