
Madre, Arts & Letters and the Return of the Tito’s Spokescart
By Chandler Atton & Anthony Vagnoni
With SXSW turning the spotlight on Austin once again, we asked director Luisa Kracht of production company Madre and Creative Director Lill O’Connor of Arts & Letters about the making of the Spokescart 2.0 campaign, in which the plucky, self-propelled drinks cart...