Washington Square Films Wins Big at ACD Awards and The One Show
Production company Washington Square Films and agency Omnicom Health took home 3 ACD Awards as well as Gold and Bronze at The One Show, celebrating the creative impact of “The EarliShow” across data-driven storytelling and pharmaceutical brand partnerships.
Partnering with EarliTec Diagnostics, “The EarliShow”, directed by award-winning director Julio Palacio and produced by Washington Square Films, won three ADC Awards: the Gold Cube for Interactive > Digital Craft > Content Strategy and Best of Discipline Cube in Pharma, and the Gold Cube for Pharma > Experimental Design > Digital Experiences. Palacio’s creative expertise continued to inspire at The One Show, which won the Bronze Pencil for Pharma: Branded Content and the Gold Pencil for Pharma: Creative Use of Data.
Using both key informational tactics and compassion to promote EarliTec Diagnostics’ new autism-detection device, the EarliPoint, Palacio created a 2-minute spot about this new technology’s capacity to positively impact the diagnostic future of autistic children everywhere.
As a storyteller who has turned his lens on autism before, Palacio’s calm and knowledgeable presence was integral to the work’s success, employing rich visual storytelling and thoughtful explanations from certified professionals. During the exam process, children are entertained with animated shorts created through a collaboration between Aardman and EarliTec Diagnostics, designed to support an AI model that identifies four engagement-driving traits: multicharacter interaction, rich nonverbal social cues, engaging backgrounds, and diverse focus.
Julio Palacio is an award-winning Colombian director with a background in documentary filmmaking that has given him fresh insights into efficiently navigating projects without compromising cinematic quality or storytelling. Before joining Washington Square Films, Palacio’s short documentary Makayla’s Voice: A Letter to the World, an introspective piece on the inner world of a teenage girl with a rare form of autism, took the world by storm and was shortlisted for the 97th Academy Awards in the Documentary Short Film category as well as winning nominations and titles at other major festivals like Tribeca Film Festival, Indy Shorts International Film Festival, Slamdance and the Emmys. Since then, Palacio has directed films for global brands like Google, 3M, Daimler Mercedes, MasterCard, and more.
