Viewpoints

Every now and then, the P.R. person finds him or herself in the news. Often, it’s for reasons they don’t wish upon themselves. (See Blake Lively for more on that.) But for now, the P.R. person who's in the Golden Time spotlight – and calling...

It’s hard to believe that Jordan Brady has any downtime, but apparently he does. Between running his production company, True Gentleman, leading the Commercial Directing Film School, holding his Filmmaker Retreats out in Joshua Tree National Park and doing his insightful “Respect the Process” podcast – and of course, directing...

By Ross MacRae, Founder of Agency Source We’re in the midst of a “convenience era”; not just for audiences, but agencies and brand marketers, too. Laser-focused on making the lives of consumers convenient–making advertising as easy to ingest as walking outside or going online–marketers don’t realize...

A Brand Strategist shares his take on notable -- and less notable -- Super Bowl trends and subtexts....

By Chandler Atton & Anthony Vagnoni One might think, with all the changes happening across the TV commercial landscape, that the Super Bowl would somehow become less super than it’s been in the past. Is the Big Game still adland’s night of a thousand stars? Has the passion,...

Well-known and well-liked, she’s got a contact list to die for and industry friends peppered from coast to coast....

By Luke Lashley, Owner of Departure In commercial production, the balance of power has evolved. Once defined by the prestige of production companies, the industry is now increasingly shaped by the individual brands of directors. While production companies remain essential, they have shifted from being the product to becoming the...