Viewpoints

Been to the movies lately? Streamed any hit shows? Caught a couple of TV commercials, maybe one or two on that Super Bowl? Of course you have. And if so, you’ve seen the work of Erin Sarofsky and her Chicago-based design and production studio, Sarofsky. Erin launched the studio...

By Luke Lashley, Owner/Executive Producer, Departure  Commercial directors are having a moment of clarity. The allure of premium production company rosters isn't what it used to be, and both established directors and emerging talents are increasingly choosing to go independent rather than seeking traditional representation. Yet despite...

Every now and then, the P.R. person finds him or herself in the news. Often, it’s for reasons they don’t wish upon themselves. (See Blake Lively for more on that.) But for now, the P.R. person who's in the Golden Time spotlight – and calling...

It’s hard to believe that Jordan Brady has any downtime, but apparently he does. Between running his production company, True Gentleman, leading the Commercial Directing Film School, holding his Filmmaker Retreats out in Joshua Tree National Park and doing his insightful “Respect the Process” podcast – and of course, directing...

By Ross MacRae, Founder of Agency Source We’re in the midst of a “convenience era”; not just for audiences, but agencies and brand marketers, too. Laser-focused on making the lives of consumers convenient–making advertising as easy to ingest as walking outside or going online–marketers don’t realize...

A Brand Strategist shares his take on notable -- and less notable -- Super Bowl trends and subtexts....

By Chandler Atton & Anthony Vagnoni One might think, with all the changes happening across the TV commercial landscape, that the Super Bowl would somehow become less super than it’s been in the past. Is the Big Game still adland’s night of a thousand stars? Has the passion,...