Viewpoints
Viewpoints
POV: The Future of Commercial Production Companies May Not Lie in Commercials Alone
The value of collaborating with feature and entertainment directors, and making content that lies beyond advertising, can only benefit spot production houses.
Viewpoints
The Fans Come First: Why the Best World Cup Marketing Couldn’t Be Scripted
This hidden camera expert explains the secret sauce of fan passion and unpredictability that makes real person ads turn into magic moments.
Viewpoints
POV: "Our Industry Has Mistaken Branding for Belief"
Creative companies need to better explain what it means to be ‘human made,’ and how maddeningly complex a proposition that is.
Viewpoints
Cutters Editor Tim LoDolce and CDs Katie Bero and Brian Culp on the Art of Landing the Joke
First off, they all agree on a few things: The essence of good comedy is often in the writing, but it comes together in the edit. Action films rule. And Arnold Schwarzenegger is the nicest guy you could ever imagine. Th…
Viewpoints
BANDIT EDIT's Laura Relovsky on Navigating Constant Change
If BANDIT’s Laura Relovsky had one of those theme songs that baseball players get when they step to the plate, it might be David Bowie’s ‘Changes.’ That’s because, during the course of her career, she’s seen plenty. From…
Viewpoints
For Andrew Hutcheson of Voyager, Every Picture Tells a BTS Story
Production company EPs and producers all seem to share one thing: long lists of places where they’ve travelled to shoot. From far off lands to nearby ‘burbs, they’ve been everywhere, either on tech or location scouts or…