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Viewpoints

Advertising Tools for the Industry’s “Convenience Era”

Advertising Tools for the Industry’s “Convenience Era”

By Ross MacRae, Founder of Agency Source We’re in the midst of a “convenience era”; not just for audiences, but agencies and brand marketers, too. Laser-focused on making the lives of consumers convenient–making advertising as easy to ingest as walking outside or going online–marketers don’t realize...

H/L’s David Morrissey Adds Context to LIX’s Hits and Misses

H/L’s David Morrissey Adds Context to LIX’s Hits and Misses

A Brand Strategist shares his take on notable -- and less notable -- Super Bowl trends and subtexts....

The Howler's Super Bowl Q&A: Big Game Insights by Industry Pros

The Howler's Super Bowl Q&A: Big Game Insights by Industry Pros

By Chandler Atton & Anthony Vagnoni One might think, with all the changes happening across the TV commercial landscape, that the Super Bowl would somehow become less super than it’s been in the past. Is the Big Game still adland’s night of a thousand stars? Has the passion,...

Golden Time with Colleen D’Amico of Agency Source

Golden Time with Colleen D’Amico of Agency Source

Well-known and well-liked, she’s got a contact list to die for and industry friends peppered from coast to coast....

The Rise of Directors as a Brand

By Luke Lashley, Owner of Departure In commercial production, the balance of power has evolved. Once defined by the prestige of production companies, the industry is now increasingly shaped by the individual brands of directors. While production companies remain essential, they have shifted from being the product to becoming the...

Golden Time with Carolyn Hill of Carolyn Reps

Golden Time with Carolyn Hill of Carolyn Reps

A social media maven and former journalist, her skills at landing work, closing jobs and connecting people is legend...

Cloud Computing: Scaling Up In a Shifting Industry

Cloud Computing: Scaling Up In a Shifting Industry

By Zach Fortin, Executive Producer, Mr. Bronx Audio Post Even legacy companies, with their established structures, can adapt to operate lean and efficiently in today’s fast-paced industry. But scaling in 2025 presents unique challenges, especially as trends like generative AI, cloud computing, and remote workflows reshape how businesses operate....